(Photo: © Kronenberg)

Kronenberg: New brand identity


At the beginning of the year, Hans & Jos. Kronenberg GmbH launched a new brand identity. A new logo and new claim were first developed as part of the new brand identity.

Kronenberg relied on clarity and simplification in redesigning its logo. The company wishes to visibly demonstrate its attitude outwards with the new claim "We have the niveau".

"For us, the claim is an avowal, attitude and commitment simultaneously – far more than just a mere product promise," emphasised Mike Braun, managing director of the component manufacturer from Bergisch Gladbach (Germany).

More information: kronenberg-gmbh.de