Photo: © Dirk Müller/LIFTjournal/KI-assistiert mit ChatGPT-5.6 Sol + Adobe Photoshop 2026
News | November 2026
Advertising with sustainability – but do it right!
Businesses will soon need to be careful when using terms such as “climate-neutral” or “eco” in their advertising. Stricter rules have been in force since 27 September: blanket environmental claims or vague labels will no longer be permitted.