(Photo: © Lift Professional/Shorts Industries Ltd.)
March 2026
The English lift sector spare parts provider “Shorts Industries” has now also moved into fashion. In keeping with the motto “Make Your Value Known”, the aim is to put the spotlight on all those who keep the world running from day-to-day.
“There were moments when our sector was not recognised as essential, and most of the public only notices a lift when it is not working,” recalled Michael Craddock in relation to the Covid 19 pandemic.
The idea for the “Lift Professional” brand arose at this time. The aim was to acknowledge the unseen work of those who often keep society moving and ensure that lifts function reliably on a daily basis.
The collection covers both durable workwear as well as leisure apparel, both of which should reflect pride in the sector. Two t-shirts take pride of place for the Bradford company.
The motif “Adventures Await” presents lifts as portals to everyday trips and extraordinary moments. The term “Sisyphus” refers to the figure from Greek mythology and is intended to remind everyone that life works better when lifts work.
More informations: liftprofessional.co.uk
shorts-lifts.co.uk
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