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News | July 2025
The reality no one wants to acknowledge
How distorted perceptions in management and "managed ignorance" block the potential of SMEs - and how we can expose this.
New Chairman MG Lift
July 2019
On 6 February 2019 Dr. Stephan Rohr – Chief Sales Officer at ELGO Batscale AG – was elected as the new chairman at the meeting of the Marketing Group Lift (MG Lift).
In the future, he should drive the marketing activities of MG Lift and inform the industry about the advantages of open interfaces. With his many years of experience in the industry, he is a valuable addition to MG Lift.
Digitalpaper
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